Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV Review

Average Reviews:

(More customer reviews)I just received my TV today. All I can say is: OH MY GOD! The picture is gorgeous. The sound is incredible. Setup was a breeze. The guys delivering it were nice and courteous. They set it up for me, and even offered to take the packaging away (I kept it in case there were problems).
I've read reviews that state there were screen problems, especially with rain or fog. I don't see it. No artifacts, no blurring, nothing. I think as long as it is setup correctly, the problems don't occur. There are a lot of settings, but the menus are clean and easy to understand.
I am a little hard of hearing. My old TV was cranked to the max, and I could just hear it. Not my new Sony! Even at 50% it is too loud even for me.
Just a note (in case someone else has this problem): I initially didn't have sound at first through the HDMI cable (and panicked a little). The problem was I had to configure my cable box audio setting specifically to HDMI. You'd think as an engineer, I would have known...
The picture is awesome with my Oppo up-scaling DVD player (I don't have a Blu-ray yet).
A nice touch: because of the multitude of connectors on the TV (and the compactness of HDMI's combined audio/video cables) I was able to get rid of a huge rat's nest of cables (coaxial, composite, S-video, and various combiner/splitters).
Update:
I've had the TV for a few weeks now, and still love it. I bought one of those DVD kits to calibrate the color, et. al., but all I had to do was change the color setting from "vivid" to "standard." The TV's settings were already spot on!
I've also noticed that the picture is much better if you turn off a lot of the "extra" settings that affect the picture, like the CineMotion. I have a set of PAL DVDs that looked all jerky. I turned this off and now they look great. My NTSC DVDs were OK most of the time, but certain scenes were jerky. They now look great, too. The Motion Enhancer seems to be best at "Standard."

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Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony� BRAVIA� KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA� KDL-52XBR7 also boasts innovative Motionflow� 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine� fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA� KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.

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